Headhunter Sr. Performance Marketing Manager Positions

Sr. Performance Marketing Manager

Performance marketing. The ultimate discipline in marketing. Performance-based marketing helps companies maximise their marketing impact by reaching the right people in the right channel. In other words, it's a marketing strategy where companies only pay for measurable results, such as conversions, clicks, a sign-up or a sale. 

Hence, KPIs instead of gut feeling. Because only performance counts. Sr. Performance Marketing Managers are well aware of this and work in a data-driven way. This enables them to recognise tendencies or trends in the market and among consumers at an early stage. 

In addition, they can make quick and, above all, high-quality decisions at the same time. An ability that is in demand in many management positions, especially in performance marketing.

We will find the right Sr. Performance Marketing Manager

CareerTeam is a successful recruitment consultancy with a focus on the digital economy and cross-industry knowledge. We have in-depth expertise in recruiting specialists and executives in the field of marketing. 

Among other things, as a data-driven recruitment consultancy of the future, we place a special emphasis on sustainability when filling vacancies. Our highest Quality of Hire scores speak for themselves. 

We draw on our extensive and active network of over 600,000 contacts. In this network, our recruiters identify suitable candidates for the position of Sr. Performance Marketing Manager in the shortest possible time.

Responsibilities Sr. Performance Marketing Manager

The scope of duties for Sr. Performance Marketing Manager has many responsibilities and tasks. Therefore, the tasks depend on the organisation and position. However, there are basic responsibilities that apply to this job.

Marketing strategy

Performance marketing managers are charged with developing strategic marketing plans. They are responsible for developing strategies for both outbound and inbound campaigns that support the goals of the organisation. 

Senior Performance Marketing Managers integrate a mix of thought leadership, demand generation, relationship marketing and channel enablement. Based on daily market intelligence and considering competing brand offers and campaigns, a Senior Performance Marketing Manager develops concepts and campaigns.

Performance analytics

These campaigns are measured, evaluated and optimised by the performance marketing managers. The goal is to convert leads into customers. Independent optimisation concepts are created and implemented through a detailed analysis of large amounts of information and data. Sr. Performance Marketing Managers steer campaign and programme budgets in order to achieve or preferably exceed the expected ROI (Return on Investment).

Studying buying behaviour, website traffic and set KPIs are used to understand the effectiveness and performance of individual campaigns in detail. In addition, it is also the task to carry out competitive analyses and to communicate the results to the higher management level (Marketing Director, VP Marketing, CMO) and the involved stakeholders of the company.

Market research

Competitive analysis is also part of the market research that Sr. Performance Managers are responsible for. They need to know about consumer wants and needs. Just as much about current trends in their field or niche. This allows them to define target groups and subsequently develop promotions and campaigns for this customer group. 

Information is collected through surveys, focus groups or by analysing business reports. Depending on the size of the company, a whole market research department may be available to assist Sr. Performance Marketing Managers. 

Sr. Performance Marketing Manager Skills

Just as extensive as the tasks of a performance marketing manager are their skills. To show competence in this field, expertise is required in the following areas:

Analytical thinking

Performance marketing managers are responsible for a wide range of analytical functions. These include budget estimation and allocation, targeting and segmentation, channel performance evaluation and campaign performance forecasting. 

Superior analytical skills and a data-driven approach to problem solving are a must for this role. Sr. Performance Marketers must be methodical in their analysis of statistics. 

They should also be able to draw insights to make recommendations for campaigns. An analytical mindset also helps in gathering and examining consumer and market research insights to develop creative marketing tactics.

Strategic expertise

Sr. Performance Marketing Managers are responsible for the strategic direction of various marketing channels. This includes, but is not limited to, the creation, management and optimisation of advertising campaigns and retargeting in different areas such as SEM, display advertising, social media, affiliate marketing, etc.

Decisiveness

Successful Sr. Performance Marketers are autonomous decision-makers. They also need to be resourceful and have a sound understanding of the key performance indicators (KPIs) for the different channels. A high level of commitment and the ability to make quick, correct and high-quality decisions are the hallmarks of excellent Sr. Performance Marketing Managers.

Technical understanding

Performance marketing is all about digital marketing, ensuring that it is infused with a variety of technologies. In addition to a technical understanding, practical experience in dealing with the various advertising platforms, tracking technologies and digital marketing technologies is required here.

Collaborative capabilities

This position requires effective communication and collaboration across different teams, departments and the company. It is not uncommon for leadership skills to be emphasised, particularly in the senior position. Often, these individuals also coach and train individual employees and fulfil a mentor role. 

They work closely with the teams involved and report to management on the status of the campaigns. In addition, they coordinate with providers of paid advertising in the corresponding online channels.

Personal counselling at eye level

CareerTeam gives you access to our network of digital experts. We can build up your digital marketing department or expand it without any problems. Thanks to software-supported interview and selection processes in the recruiting process, we find suitable candidates in the shortest possible time. 

In addition, we collect candidate insights, cover the entire hiring process and also offer active sourcing and employer branding. And we support you in the professional preparation and implementation of all candidate interviews. Do you have questions or are you interested in details? You are welcome to contact us!