Headhunter for Head of Online Marketing Positions

Strategic marketers with people skills

Online marketing. The most exciting area in marketing, as new technologies see the light of day every year. For instance, the top 4 trends for 2022 are user-friendliness, content marketing, cookieless tracking and automation.

Heads of online marketing are on top of these things. They oversee all areas of digital marketing strategy and implementation within the company. These include digital media strategy, advertising campaigns, branding and customer engagement.

Based on the size of the company, they report directly to the CMO or CEO. Standing between the CMO and the head of online marketing are the positions of vice president of marketing and marketing director.

An important part of the Head of Online Marketing position is the management of marketing budgets for the different departments involved in marketing activities.

We find the ideal head of online marketing for you

As a European recruitment consultancy for the digital economy, CareerTeam uses its expertise to find specialists and executives for the position of head of online marketing.

Due to our continuously improved algorithmic multichannel search, we achieve a fast recruitment and, above all, a high match in terms of cultural fit. Hidden candidates" are also recognised by our algorithm. 

And our active network is vast: over 600,000 specialists and managers, from which our recruiters find suitable candidates for the position of head of online marketing in the shortest possible time. 

Responsibilities head of online marketing

In general, online marketing is about helping companies to "grow online", i.e. to successfully market their products and services to the right audience through organic or paid advertising. A head of online marketing manages the digital marketing team and all areas of online marketing.

Marketing strategy

The creation of the marketing strategy and its monitoring in the various channels is done in accordance with the company's vision. Leaders of online marketing identify opportunities and possibilities to increase market share and reach new market segments. Therefore, they are part of planning meetings in which the company's goals are discussed.

As leaders, they also ensure that the brand message is promoted consistently and convincingly across all channels and activities (such as events, emails, promotional material, etc.). Monitoring the competition and the market regarding new products, services, price changes or takeovers is also part of the strategy.

Budget responsibility

The responsibility for the marketing budget is an important part of this position. The managers prepare and manage the budgets - mostly monthly, quarterly and annual financial plans. Based on these, marketing plans are created to ensure that marketing campaigns run as smoothly as possible.

Conception

Marketing campaigns fall into the area of conceptual development, which are created in line with the marketing strategy. The campaigns run through all digital areas, such as

• Social Media 
• Advertising
• Communication (e.g. e-mail)
• Creative campaigns
• Branding
• Positioning
• Pricing

In addition to selling products and services, it is also essential to increase brand awareness through sales and marketing measures.

Furthermore, consumer behaviour and the target group must be constantly analysed to determine better customer personas or to obtain insights to improve the product or service.

Leadership / Coaching

Last but not least, the head of online marketing is of course also a leadership position. Leadership means managing, coaching and developing the marketing team. To this end, the team's goals and their implementation are closely monitored. Reporting to the management is usually done on a monthly basis. In addition to supervising the team, they also ensure that the website, advertising materials and campaign strategies are always up-to-date.

Head of online marketing competencies

Online marketing executives have gained several years of experience in this area to fill this leadership position. This is less about the day-to-day work of digital marketing and more about the overall strategy. And most importantly, they oversee both the digital marketing team in the development and implementation of campaigns, as well as the development of the individual team members themselves.

Strategic expertise

Therefore, strategic competence is of high importance. As a general rule, the higher the career level in a company, the more strategy is involved in the day-to-day work. The objective, of course, is to help the organisation increase brand awareness as well as turnover and sales.

It requires looking at the big picture. Also in terms of independent initiative to reach new market segments and gain market share. This is where strategy mixes with creativity to create plans for achieving long-term goals and consistent growth.

Finance and budget experience

Today, marketing budgets account on average for up to 12% of the total budget in companies. Thus, managers bear a considerable risk and accountability is demanded of them. With good reason. Marketers often lack financial and business knowledge. Heads of online marketing need to be able to prove return on investment (ROI) and other key performance indicators (KPIs) and effectively link these KPIs to business performance.

Leadership qualities

Leadership positions, regardless of the field, are always about the interpersonal and human side. While mentoring, successful leaders and executives have the ability to fully exploit and promote the talents of their employees. They recognise individual skills and strengths as well as weaknesses. Strong interpersonal qualities are required here, which are typically promoted to managers in further education courses. Leadership also means taking responsibility for one's own actions and adapting flexibly to changing circumstances. Without losing one's own identity in the process.

Outstanding level of service

CareerTeam provides you with access to our network of digital experts. We support you in building up your digital marketing department or expand it easily. Software-supported interview and selection processes in the recruiting process help us find and recruit suitable candidates in the shortest possible time. 

Furthermore, we take care of the cultural fit, candidate insights and cover the entire hiring process. In addition, we assist you in the professional preparation and implementation of all candidate interviews. Do you have any questions or are interested in details? Please don't hesitate to contact us or visit us in one of our offices - we look forward to meeting you!