A steadily increasing number of today's consumers make their purchases online. Over the last few years, the Internet has developed into a global and central marketplace for goods. Today, an online shop must not be understood as a simple tool for transactions. Rather, it contributes at best to a positive customer experience and the design of a modern customer service. As a provider of services or retailer of goods, it is therefore more and more important to position oneself strongly in relation to other companies or even to distinguish oneself from them in order to secure long-term success. In order to keep up with the competition and to be able to react to market movements, the respective business must be constantly developed further in order to guarantee growing sales.
The area of eCommerce plays a central role in this. As a shop manager in the area of eCommerce, it is similar tothe retail trade topics, such as product descriptions and price labelling, the management of sales processes and the management of the flow of goods. Digitalization also does not stop at the design of online shops. It is therefore becoming more and more important to constantly deal with customers and visitors to the online marketplace and to develop a modern market presence based on data and studies. The aim should therefore be to make the purchase as pleasant as possible for potential customers and to make the transactions as smooth as possible. The corresponding candidates should therefore be able to rely not only on creative knowledge but also on know-how in the field of the software used.