Headhunter for Head of E-Commerce Positions

Head of E-Commerce / Director E-Commerce

There are many names for the position of head of e-commerce, which leads to even more confusion. E-commerce director, director of e-commerce, head of shop management or e-commerce manager. These are all terms that are used for this position. In this context, the only correct term is Director E-Commerce, which stands for the same position. 

In SMEs, this position does not exist and an e-commerce manager moves into this position. Sometimes a head of e-commerce also performs the tasks of a head of shop management. It depends on the size of the company. In large e-commerce companies, a head of shop management is solely responsible for the online shop.

These persons are at the top of their field and report directly to the management. This is clearly a leadership position that deals with the entire e-commerce strategy as well as innovative business models in this area.

We will find the right Head of E-Commerce for you

E-commerce, the electronic online trade, is still on the rise. Even without digitalisation and the challenges and environmental influences of the 2020s - but because of them, it is skyrocketing towards staggering heights: currently, a turnover of 3.4 trillion US dollars is expected in 2025. As a result, companies are increasingly focusing on this area. 

Being a successful recruitment consultancy with a focus on the digital economy and cross-industry knowledge, CareerTeam has profound expertise in executive search in the field of e-commerce.

We draw on our extensive and active network of over 600,000 professionals and executives. Our recruiters use this network to identify suitable candidates for the position of Head of E-Commerce in the shortest possible time.

Jack of all trades Head of E-Commerce

There is no single job description for a head of e-commerce. This is because this position can mean many different things. Which is why there are so many names for this position. The tasks of a head of e-commerce depend on the size of the company, the e-commerce team (if any) and the scope of the online shop.

There are four main areas that a Head of E-Commerce can be responsible for:

• Product Management / Merchandising
• Customer Experience
• Online shop / website
• Marketing and acquisition

Some heads of e-commerce are strategically responsible for all four areas, while others are directly responsible for one or two areas. As described above, a head of shop management is responsible for the online shop.

Tasks of the Head of E-Commerce

A head of product is responsible for working across departments to lead and manage all aspects of e-commerce. This includes strategy and implementation, overseeing and coordinating the team and promotional campaigns and materials, monitoring and analysing overall e-commerce performance, website traffic, KPIs and customer experience. Other activities may also arise depending on the company and industry.

E-commerce strategy 

The head of e-commerce develops, plans and coordinates all aspects of a company's or brand's e-commerce strategy. Sales, marketing, technology and management skills are combined to develop a concept that offers customers a first-class brand and shopping experience.

Content Supervision

This is about managing powerful campaigns to increase conversion rates and overall order volume. It also involves managing the profit margins of the products. This includes implementing the e-commerce strategy with the respective teams across departments. The head of e-commerce also ensures the timely publication of all web content and quality assurance.

Customer Experience

The entire customer experience, including website navigation, web content, sales checkout funnel as well as advertising campaigns are overseen by the head of e-commerce.

Team building

Building and managing a successful e-commerce team is also part of the responsibilities of the head of e-commerce. This team helps to implement the e-commerce solution effectively. In doing so, the team has a variety of skills to meet the technical, analytical, creative and business requirements. Typical team members include digital marketing experts, graphic designers, copywriters, programmers, IT managers and e-commerce business analysts.

Online shop optimisation

The basic prerequisite for optimisation in the digital domain is an understanding of data, analyses and KPIs. A head of e-commerce not only has the applications and tools needed for monitoring, analysis and evaluation - he or she also knows how to use them, knows which data and reports are possible, can evaluate them or, above all, can rely on these data.

Part of optimisation is that people in this position are forward thinkers. They can bring forth innovations or use them to optimise processes. They are aware of the best practices in e-commerce and identify new trends in this area in order to always deliver the best possible experience to customers.

Excellent service

As executive search experts, CareerTeam offers comprehensive recruiting production outsourcing (RPO). Thanks to software-supported interview and selection processes, we achieve our clients' goals in the shortest possible time. In this process, we gather candidate insights, cover the complete hiring process and also provide active sourcing and direct search. We would be happy to show you our full range of services in a personal and obligation-free meeting.