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CMO – Chief Marketing Officer

Not only is a CMO the executive position with the highest fluctuation rate (on average, a CMO lasts 43 months), but it also entails about the most interesting responsibilities within an organisation. Creativity meets in-depth understanding of technology and strong business acumen.

The digital transformation and the environmental influences of the 2020s are changing the modern working world dramatically. Deloitte states in this regard that not just a single trend will be decisive for future marketing. Dr Gordon Euchler, Director Creative Consultancy at Deloitte puts it as follows:

"Our data shows: Top CMOs don't just follow a single trend. Instead, they focus on innovation. In fact, they do it so deeply that they can use it to win new markets for their company and thus reinvent an entire ecosystem."

This ecosystem consists of three elementary parts: People, data and experience (in terms of the customer journey). Successful CMOs know the new benchmarks in marketing and how to achieve them.

We find the CMO that suits you

Being the largest recruitment consultancy for the digital economy, CareerTeam is specialised in recruiting experts in marketing. Whether CMO or Head of Marketing - we will find the right specialists and executives for your requirements and your position.

Through our success-based executive search approach, we guarantee you a quick placement with highly qualified candidates who will take your company's marketing to the next level.  

CMO - Strategy and Sales

CMOs are the supreme leaders of marketing in an organisation. They oversee and manage all marketing activities across the organisation and lead the marketing strategy. They are the lead marketers of an organisation.

This requires them to have a comprehensive understanding of brand development, sales management, product, customer service and sales management. After all, CMOs have a direct influence on the following areas: Branding, Marketing Communications, Pricing, Advertising, Market Research and Public Relations. 

The tasks of CMOs are therefore strategy, analysis and management. Or to boil it down to two main responsibilities: strategy and sales. Here, strategy is the creative process. It is strategy that brings together all the potential of the company into a marketing strategy that covers the company's objectives.

The other main task, sales, is to achieve more turnover by increasing sales in the previously mentioned areas:

  • Customer care
  • Brand management
  • Marketing communication
  • Market Research
  • Product marketing
  • Distribution channel management
  • Pricing

Customer care in terms of experience has moved far up the priority list of modern marketers. But ultimately, it takes a holistic view of how the individual areas intertwine to make a marketing strategy successful.


As a result of the different areas of responsibility, Chief Marketing Officers usually do wear a whole range of different hats. That is because it is the only way they can steer the company's brand management and related activities in a way that leads to more growth. These are some of the most important roles of a CMO:

Growth Driver

Driving growth is the central marketing task of CMOs. One of the most difficult aspects here is that certain marketing activities can be unpredictable, especially in the age of digital transformation and social media. Coming to strategic decisions that promote growth is what separates good CMOs from bad ones.

Customer Champion

CMOs are also the chief customer care officers. They ensure that all marketing activities serve both to create brand loyalty and to ensure that the customer experience is as pleasant, smooth and successful as possible.

Chief Storyteller

In addition to business management tasks, CMOs are responsible for managing the creative aspects of the company. They should be able to nurture creativity in the marketing department and develop innovative marketing ideas. These contribute to attracting and retaining more customers. And that leads to higher sales growth. If the story is right, customers will also feel more attracted to the brand because they will identify with it accordingly.

Capability Builder

Even though CMOs do not usually deal with the nitty-gritty tasks of the marketing team, they still need to be experts in all marketing issues. After all, they are responsible for all activities of the marketing department and therefore need to have a profound understanding of MarTech (marketing technology), digital expertise and data analysis. 

Top Chief Marketing Officers' Characteristics

Rapid (technical) developments in marketing and the ability to keep up with them mark more than ever the difference between good and excellent CMOs. Good CMOs achieve successful results by developing effective marketing plans. Exceptional CMOs, on the other hand, are "game changers" by not only keeping their finger on the pulse, but being a heartbeat ahead.

Sense for top talent

CMOs are at the top of the marketing team because this area is far more than any one person can handle. That's why there needs to be equal talent on the team and in key positions, acting with equal excellence. Outstanding CMOs know where to find the best people to make their visions and strategies a reality.

Lifelong learning

While lifelong learning is now required for many professions, it is a must in marketing due to the constant evolution of the industry. Exceptional CMOs do not simply follow developments, but anticipate trends and deal with promising topics in advance. If a chosen trend hits the masses, CMOs and their organisations spearhead this trend.

On the tracks of the CEO

Until a few years ago, it was considered unusual for CMOs to be traded for the position of CEO in a company. However, as their importance and authority grows, more and more CMOs are being recruited and prepared to become the next CEO. Remarkable CMOs have the potential to become equally excellent CEOs. 

In any case, it is also important for the two executives to team up. A common reason why CMOs leave the company early is inadequate communication between the two positions. CEOs need to know exactly what they are asking of their CMOs. Top CMOs proactively anticipate this and lay out their responsibilities in detail.

Outstanding service

At CareerTeam, we provide recruitment process outsourcing (RPO) for the digital economy in the field of executive search. As an HR consultancy, we use software-supported interview and selection processes throughout the entire hiring process, which, among other things, also covers the entire candidate journey management. 

We also provide the cultural fit, which is particularly critical when it comes to executive search, as part of our service. In addition, we also offer active sourcing, direct search and employer branding. You are welcome to contact us to find out about the extensive range of services we offer.


Expertise and Netw0rk

Our recruiting teams fill positions in areas where they are knowledgeable and part of the industry/community. We have access to the best talent and a very broad C-level network. This enables us to understand your challenges, structures as well as trends in the market and to advise you in the best possible way.

Our internal database consists of 770,000 contacts including digital experts and leaders.

Digital search process

Multi-channel: We also find "hidden candidates" using our semantic search algorithm and through our complete, cross-channel screening of the entire market.

We know the important trends and use and develop the best tools and processes.

Excellent service

We are service-oriented and take the work of recruiting off your shoulders and let you concentrate on your core business.

We are flexible, understand your expectations and implement them so that we can achieve success together.


78% of the presented candidates are invited by the client for an interview.

Ø 4 candidates until successful filling of the position.


After approximately 30 days the first interview with the customer will take place.

Successful casting on average after 89 days.


Weekly Jour Fixe (status update based on KPIs along the candidate funnel, candidate presentation and pipeline, feedback and market observations, optimization of the candidate journey, etc.).

Detailed assessment after multi-level assessment (candidate profile). Consulting in all HR areas, such as candidate journey, organizational structure and design, compensation systems, or employer brand.


Was Kunden Über uns sagen

Geraldine Hild
HR-Manager bei APARAVI Software Europe GmbH

Recruiting auf ganz hohem Niveau

Leider ließ die Qualität zu vorherigen Recruitern zu wünschen übrig; das hat sich mit dieser Partnerschaft komplett gewandelt.

Proaktiver Informationsaustausch wird hier ganz großgeschrieben.

Hinzukommt ein glückliches Händchen für die richtigen Kandidaten.

CareerTeam versteht unsere Kultur und unseren Anspruch, die Zusammenarbeit war wie aus dem Bilderbuch.

Wir freuen uns auf eine langfristige Zusammenarbeit und weiterhin spannende Projekte.

Frank Hasselmann
Managing Director - Digitec Galaxus
Til Landwehrmann
Geschäftsführerender Gesellschafter bei FoxInsights

Stringenter Recruiting Prozess, mit exzellenter Beratung und Analyse im Vorfeld und hochwertiger, regelmäßiger Betreuung währenddessen. In Konsequenz: erfolgreiche Besetzung unserer VP Sales Stelle.

Frank Hasselmann
Managing Director - Digitec Galaxus
Geraldine Hild
HR-Manager bei APARAVI Software Europe GmbH

Recruiting auf ganz hohem Niveau

Leider ließ die Qualität zu vorherigen Recruitern zu wünschen übrig; das hat sich mit dieser Partnerschaft komplett gewandelt.

Proaktiver Informationsaustausch wird hier ganz großgeschrieben.

Hinzukommt ein glückliches Händchen für die richtigen Kandidaten.

CareerTeam versteht unsere Kultur und unseren Anspruch, die Zusammenarbeit war wie aus dem Bilderbuch.

Wir freuen uns auf eine langfristige Zusammenarbeit und weiterhin spannende Projekte.

Frank Hasselmann
Managing Director - Digitec Galaxus
Dr. Christian Brandt
Geschäftsführer andsafe AG - Provinzial NordWest

Es sind nicht zuletzt der Full-Service-Ansatz sowie der fachliche Input in Bezug auf den schwierigen Standort, die die Kooperation mit CareerTeam für uns bislang zu einem äußerst erfolgreichen Projekt machen.

Frank Hasselmann
Managing Director - Digitec Galaxus
Jeremias Meier
Gründer & CEO - Bexio

Die Zusammenarbeit mit CareerTeam verlief äusserst professionell, bereits innert kürzester Zeit wurden uns sehr qualitative Profile vorgestellt. Die gesamte Organisation war ausgezeichnet: Ich hatte nur minimalen Koordinationsaufwand und die zuständige Recruiterin hat durch gut strukturierte Follow-ups dafür gesorgt, dass der Prozess effizient verlief. Ich kann Fabian Weber und sein Team uneingeschränkt weiterempfehlen.

Frank Hasselmann
Managing Director - Digitec Galaxus
Frank Hasselmann
Managing Director - Digitec Galaxus

Effizienter Austausch und offenes, ehrliches Feedback waren der Grundstein der Zusammenarbeit mit CareerTeam. Wir waren mit der schnellen und effektiven Suche sehr zufrieden.

Frank Hasselmann
Managing Director - Digitec Galaxus
Anna Semmelroth
COO - Eurowings Digital

Mit der Hilfe des Netzwerks und der Expertise von CareerTeam konnten wir die Führungsebene von Eurowings Digital trotz des anspruchsvollen Suchprozesses hochqualitativ besetzen.

Frank Hasselmann
Managing Director - Digitec Galaxus
Felix Schneider
Co-Founder & Marketing Director - Dreamlines

CareerTeam hat uns maßgeblich bei dem Aufbau eines globalen Management Teams unterstützt. Durch das umfassende Digital-Verständnis und das internationale Netzwerk hat CareerTeam alle Suchen in kürzester Zeit erfolgreich beendet. Wir freuen uns schon auf die weitere Zusammenarbeit.

Frank Hasselmann
Managing Director - Digitec Galaxus
Gundula Pabst
Leiterin HR-Marketing & Rekrutierung - Galeria Kaufhof

CareerTeam unterstützt uns in der Rekrutierung von digitalen Führungskräften und Experten mit wirklich guten Kandidaten. Die Zusammenarbeit ist sehr partnerschaftlich, immer zuverlässig und durch eine gute Beratung gekennzeichnet.

Frank Hasselmann
Managing Director - Digitec Galaxus
Angelika Kambeck
Head of Strategic Group HR - Klöckner & Co

Durch CareerTeam haben wir Zugang zu einem Netzwerk aus digitalen Experten bekommen. Wir konnten unsere digitale Unit von Null aufbauen und sind mit dem Service außerordentlich zufrieden.

Frank Hasselmann
Managing Director - Digitec Galaxus
Dr. Henning Frommer
Projektleiter Digital - Gothaer Versicherung

Der Suchprozess von CareerTeam war extrem zielgenau. Alle vorgestellten Profile waren relevant für die Position, wodurch wir den Auftrag zur vollsten Zufriedenheit abschließen konnten.

Frank Hasselmann
Managing Director - Digitec Galaxus
Wolfram Kiwit
Chefredakteur - Lensing Media

Unsere Ansprechpartnerin Margarita Kwindt war verlässlich, kommunikativ stark und überzeugte uns durch gute Kundenführung. Mit ihrem Team konnte sie uns in relativ kurzer Zeit diverse Kandidaten mit sehr guten Profilen vorstellen, wodurch wir den Suchprozess schnell und ganz im Sinne unserer Anforderungen abschließen konnten.

Frank Hasselmann
Managing Director - Digitec Galaxus
Tobias Glas
Leiter IT-Steuerung, LfA Förderbank Bayern

Dank der professionellen und effizienten Zusammenarbeit mit CareerTeam konnten wir die offenen Stellen im Bereich IT-Einkauf bestmöglich besetzten. Die Vorstellung geeigneter Kandidaten und Begleitung im kompletten Auswahlprozess war ein wertvoller Beitrag zum Aufbau des Teams.

Frank Hasselmann
Managing Director - Digitec Galaxus
Wiebke Ernst-Ringena
Stellvertretende Personalleitung bei Deutsche Messe AG

Mithilfe der Recruiting Expert:innen von CareerTeam konnten wir gemeinsam mehrere herausfordernde Rollen in unseren Abteilungen Digitalisierung, IT und Einkauf erfolgreich besetzen. Die Zusammenarbeit war jederzeit von sehr guter Beratung, offener Kommunikation sowie maximaler Transparenz geprägt. Wir freuen uns auf die nächsten gemeinsamen Projekte mit CareerTeam!

Frank Hasselmann
Managing Director - Digitec Galaxus
Marie Bolze
Gruppenleiterin Business Partnering bei Adolf Würth GmbH & Co. KG

Gemeinsam mit CareerTeam konnten wir in den letzten Jahren bereits einige Positionen unter anderem im digitalen Umfeld sowie im Bereich des Nachhaltigkeitsmanagement erfolgreich besetzen. Für uns zeichnet sich Careerteam besonders durch die professionelle Unterstützung im gesamten Recruiting Prozess aus: Regelmäßige JF Termine (inkl. Kandidatenvorstellung), Terminkoordination etc.. CareerTeam sorgt bei uns nicht nur für den fachlich passenden Kandidaten:In, sondern auch für einen treffenden Cultural Fit.

Frank Hasselmann
Managing Director - Digitec Galaxus
Ralf Lang
Leiter Personal bei Zentek Services GmbH & Co. KG

Es war sehr angenehm, zusammen mit CareerTeam eine komplexe und sehr spezifische Funktion zu rekrutieren. Die Zusammenarbeit war professionell, transparent und auf Augenhöhe. Wir sind uns sicher, dass wir ohne CareerTeam nicht diese passgenauen Profile erhalten hätten, welche zu einer erfolgreichen Besetzung geführt haben. Jederzeit gerne wieder.

Frank Hasselmann
Managing Director - Digitec Galaxus

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