Eurowings Digital
From the beginning CareerTeam supported Eurowings Digital in the specific and strategic filling of the company’s management board
An airline as a digital travel companion
To withstand growing competition of online platforms, a digital mindset and a diverse and innovative range of products are crucial for travel companies. Additional services and travel- and personalized offers to the customer are becoming a growing factor for the turnover. Therefore Eurowings made the decision to face the highly competitive online market and to found a subsidiary for its digital business activities. The goal is to establish an own platform which serves as a “travel companion” and guides the customer through the whole travel chain.
Objective target of the project
Eurowings Digital aims at creating a platform that offers a convenient “end-to-end” travel experience to the customer. From the beginning CareerTeam was involved both in the personnel planning and the buildup of Eurowings Digital:
- Consulting regarding the required specialist and executive positions
- Consulting regarding the optimized hiring succession
- Joint development of a recruiting strategy
Starting from the developed strategy the executive positions were the first ones to be placed, followed by the lower positions. In this context CareerTeam was responsible for hiring the Chief Sales Officer (CSO), the Head of HR and the Head of Architevture & Solution.
Search process & outcome
Chief Sales Officer (CSO)
610 Candidates screened
200 Candidates contacted
85% Feedback rate
51% Positive feedback / interested
Head of HR
500 Candidates screened
180 Candidates contacted
75% Feedback rate
25% Positive feedback / interested
Head of Architecture & Solution
200 Candidates screened
90 Candidates contacted
49% Feedback rate
21% Positive feedback / interested
To all open positions it was crucial that they were placed by digital natives with distinctive expertise in e-commerce. Furthermore there was a need for combining comprehension of corporate structures with a strong start-up mindset to accelerate the founding process of Eurowings Digital. This is where CareerTeam’s outstanding experience in the recruiting digital executives and its large network of experts took effect. By combining these factors the searches were successful. The location Cologne and flexible work models constitute an advantage to the candidates.
Learnings for CareerTeam
Once again it was useful to place top management positions with the goal of building up an entire department. Usually the placed candidates have a large, relevant network which often enables them to find suitable candidates for their company. Furthermore the presence of already placed top managers helps to attract further candidates for lower positions. The high level of versatility and the proposition of a highly agile work environment helped to offset possible advantages of the location Cologne and to enlarge the pool of relevant candidates.
ANNA SEMMELROTH
Founded in 1993 and being focussed on regional flights, Lufthansa subsidiary Eurowings has been serving the international flight market for many years. In the recent years the company located in Düsseldorf has grown strongly. Around 10.000 employees are working for Eurowings nowadays.
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