Head of Marketing (m/w/d) (#3797)

Kennziffer: 3797 Einsatzort: Hamburg Beschäftigungsart: Vollzeit

Our partner is an innovative tech-fitness-company from the US that wants to enable people to work out in the comfort of their homes. With an amazing team effort and a strong belief in company culture, they are thriving to conquer the German market. To achieve this goal they are in need of a Head of Marketing, that will ensure the appropriate implementation of local marketing strategies in close collaboration with the international management team.  

Deine Aufgaben

  • Work closely with the Marketing Director International and Global team on setting the marketing strategy and planning for the German market
  • Work with the team to determine which global plans should be leveraged and how to localize them for the German market, as well as develop specific local campaigns where necessary
  • Work closely together with the German PR manager to develop local PR and influencer strategy and oversee local community and social channels
  • Work with the EU acquisition manager and local media agency to optimize media performance
  • Work with the EU CRM manager to optimize email performance and to create local email campaigns
  • Work with consumer insights team to get a deeper understanding of our consumer and develop insight-driven marketing as a result
  • Provide hands-on, end-to-end management of integrated marketing campaigns and programs from conception to creative briefs, creative development, planning, execution and reporting
  • Drive the optimization of creative across channels in collaboration with internal creative team and local creative agency
  • Work closely with retail team to determine potential retail marketing strategy and execution
  • Manage the local marketing spend to deliver high efficiency CAC and ROI. Work with EU team on local forecasting
  • Manage the local marketing team and agencies

Dein Profil

  • 8+ years of experience in a strategic marketing role with experience in data-driven integrated marketing combining both online and offline channels
  • Superb project management skills to manage multiple high-profile projects at once
  • Ability to tell a brand story while understanding media buying and campaign performance
  • Ability to work collaboratively and cross-functionally with in-house and agency partners in a fast-paced environment
  • Strong knowledge of connections in the German market with a deep understanding of the community and what makes the market thrive
  • Demonstrated verbal and written communication skills
  • Eye for detail with ability to see and understand big-picture strategy
  • Fantastic presentation skills: ability to take translate information and insights into a clear format
  • University degree or equivalent experience required

Deine Benefits

  • Doing something reasonable – helping people stay fit and healthy
  • Working for a company that develops a high quality good
  • Being part of starting a new market with a successful international company
  • Working with an amazing, passionate and driven team
  • Lots of freedom and responsibility
  • 28 days of holiday
  • Discount on products
  • Pension scheme (3% top up on pension)

Become part of the team and apply now (#3797)! Your contact person is Dustin Jaros (dustin.jaros@careerteam.de). We are looking forward to meeting you!



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